Tuesday, August 5, 2008

There is no such thing as free lunch :

Amidst the sultry atmosphere of Delhi, what’s more chilling than the air-condition of a PVR. Not much, just 200 bucks were all it demanded to provide me a comfy seat in the second row. My neck tried to revolt a bit, but could not succeed in fighting my strict mind(and lusty eyes for Genelia). Having already filled the accounts of my stomach with an affordable McSwirl cone and an Alu Tikki Burger of McDonalds(Frankly speaking, I’m not lovin‘ it), it was only my thirst that kept haunting me intermittently.

After a two digit prime number of security checks, finally I got into the celebrated PVR plaza at the Connaught Place to watch one of the most celebrated movies of this season. As I was hopping around here and there to catch a glimpse of a really pretty blonde, my eyes found something that I had been desperately wanting. It was not a girl, nor any poster of Angelina Jolie, but it was HLMNO.(HLMNO = H2O = Water) Just outside the entry of the screening theatre, there was a big board proclaiming proudly - FREE DRINKING WATER”(the font for this slogan was Times but I am using Arial, hope you don't mind). Seeing that, my thirst could not wait for quenching itself. The word FREE in the last phrase was in bold fonts, to display the big-heart of the PVRs. I assured my mind saying, “Chalo, they have been a bit generous by not charging for water.” While I was gulping the chilled water, my mobile vibrated, it was a message from airtel. As I was putting back the mobile(that's the new Sony K530i) in my pocket, I found a paper in the pocket. I pulled out the paper and found that it was a PVR ticket. I carefully observed it. The miser part of my brain suddenly got up from its deep slumber, as what I observed startled me. It was a strange realization - 200 bucks for a movie, bloody heck, they charged for everything they had. The water with the slogan “FREE DRINKING WATER” was not actually free but was included in the ticket only.

The PVRs have been a status symbol for people, as only the elite class can afford them. But the fact is - this very elite class is the most foolish class. They are so extravagant that they buy popcorns whose original price could not exceed 10 rupees by any chance, in 120 rupees. After taking a sip from a 300 ml glass of coke worth Rs.60, guys think that they are too smart or too intelligent. This artificial society has done nothing wrong for deserving all this. Its actually the mastermind of sharp businessmen. Businessmen target the soft spots, they earn money from so subtle sources that ordinary people have no other choice other than envy them. Can you, by any chance, find it logical paying 120 bucks for a cup of coffee in Barista? (special cases involving couples or dates not included!)

The point here I am making is - Should there be any upper-limit to profit making? If there should be then it would paralyze the whole economy. Economy requires freedom to grow, people have the rights to sell their ideas at what price the consumer is willing to pay them, but certainly, the businessmen and corporate levels executive should have a social and moral responsibility to the society. Being a federal economy, Indians have right to sell their ideas making as much ‘greenery’ as possible, but what common people like us want is an honest dealing. What's going on here in PVRs and Malls is nothing less than a loot. The things which we are purchasing in a particular price should more or less be of equal value. The businessmen have implied a shrewd way to extract more money from the society by limiting the access to these 'so called' elite places to lower classes and the middle classes. Places like Barista or Café Coffee Day entertain high class customers with ample green notes to feed their next generations. But very strategically, they cut the access to the general people by their roaring coffee rates. Considering the business, this is a very smart strategy as
  • They are making as much profit as they would have by lowering the prices .
  • They have to entertain less and less people.
  • Their restaurants or coffeehouses are much less crowded and well-organized.
After seeing all this, I feel that India is certainly a growing economy. This price hike should be normalized and government should make some charges on the high prices. But if this monopoly of prices continues, then sooner or later, people would be buying breads crumbs and laces for shoes for more than hundred bucks!

P.S. The film was Jaane Tu…Ya Jaane Na. Film was good, the heroine was better and certainly the music was the best. The movie did not have ‘Aamir Khan class’, though.
P.S. McDonalds should have more seats.
P.S. PVR stands for Priya Village Roadshow. Did you know that?
P.S. Finally heavy showers arrived in the Capital.
P.S. Zigzag spellings : Millionaire and questionnaire. Most people get the italicized portions wrong.
P.S. Today's Song : Yaadein by Amit Sana
P.S. The bottomline is A.R.Rahman rocks.

2 comments:

Ankit said...

True man!
These PVR's are a heck. Yesterday, even i went to watch MUMMY -3 (don't remember the full name). And in the evening the pocket was empty.

Anyways who with whom did you went?

Harsh said...

Interesting question...am blushing...:)